Feminist Photoshopping

After reading excerpts from Bossypants, I find myself disagreeing with Tina Fey's ideas on Photoshop. While Fey seems to kind of accept photoshopping as something entrenched in our media -and as less of a big deal than the other aspects of the industry, I personally believe that photoshop is detrimental to media influence on young people, especially women. Viewing (sometimes unknowingly)  an altered photograph, especially of oneself, is merely perpetuating the unrealistic expectations of physicality and unattainable beauty standards in our society.  I think in our world there is only one way to do "feminist photoshopping," and that would have to be on a lower level than mass media and celebrity photoshoots. If someone personally photoshops a picture of themselves that they took as the expression of the way they want to be represented, that's feminist. Feminism isn't trying to take anyone's photo filters away, but it is absolutely about personal choice. Allowing people to photoshop themselves as opposed to leaving it in the hands of others is similar to our feminist selfie discussion. Photoshopping your own picture is just another way to seize the gaze and display your expression exactly the way you want it to be done. As for the photoshopping in magazine ads and of celebrity "role models" for young people, I'm completely against it and imagine a world without it's existence. A makeup ad that has been photoshopped makes absolutely no sense, as the product in the advertisement is supposed to have a similar effect to begin with. There are countless other unrealistic expectations set by circumstances in advertisement such as someone with clear skin used in an acne medication ad, someone who is thin and toned in a diet ad, or an article featuring "then and now" photos of a gorgeous celebrity who "finally lost all those  extra pounds-- here's how!". Ads like these are not only scamming people into buying things that seem to work better than they actually do, but also making the general public feel inadequate. A long-lasting problem in our society is that young people already strive to be seen as attractive and desirable by their preferred other, and Photoshop is only pushing that desirability farther and farther out of our reach and leading to potentially dangerous consequences (eating disorders, cosmetic surgery, etc.) because of it. I believe that our individual attitudes about ourselves and about our physical appearance could change over time if we first had accurate, non-photoshopped representations of role models to look up to.